1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
![PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c02c1861382da5b0ad76ee3319c88b492c836f51/4-Figure2-1.png "PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar")
PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
Green Brand Equity in industrial B2B markets
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
![PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8aff95c7f4c1df83b6752e0d4a2891add0446488/3-Figure1-1.png "PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar")
PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
Impact of green marketing, greenwashing and green confusion on green brand equity
![PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f94932cf2cc4532b47ff624a214ab6414f6c437b/3-Figure1-1.png "PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar")
PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
![PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8204e35b3b4488c1358011fc6bc46ab625398660/6-Figure2-1.png "PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar")
PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar
The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
PDF) Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
Build Your Brand Value by Becoming More Sustainable
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
![PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bdd8a820442f07aafd896c976052f92da9d9b39b/3-Figure2-1.png "PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar")
PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Brand equity word cloud with green banner Stock Photo - Alamy
![PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/133835a66fc4aab88f08dcd92cccef0861e47812/5-Figure1-1.png "PDF] The Factors Affecting Green Brand Equity of Electronic Products in Thailand | Semantic Scholar")