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Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos | SpringerLink
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The Effects of Brand Familiarity on Perceived Risks, Attitudes, and Purchase Intentions toward Intimate Apparel Brands: The Case of Victoria' Secret | Semantic Scholar
The Effects of Brand Familiarity on Perceived Risks, Attitudes, and Purchase Intentions toward Intimate Apparel Brands: The Case of Victoria' Secret | Semantic Scholar
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Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia | Semantic Scholar
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