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Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model: Soto J, Tatiana: 9783836658720: Amazon.com: Books
Amazon's brand value tops $400 billion according to Kantar report
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It: 9780470183878: Gerzema, John, Lebar, Edward: Books - Amazon.com
Building Brand Value the Playboy Way: Gunelius, S.: 9780230577893: Amazon.com: Books
Apple Finishes Runner-Up to Amazon in 'Most Valuable American Brand' List - MacRumors
Amazon reclaims title as USA's most valuable brand, despite losing brand value | Press Release | Brand Finance
Amazon tops brands value chart, Google and Apple complete podium - GSMArena.com news
Infographic: The World's 100 Most Valuable Brands in 2018
Chart: The Most Valuable Retail Brands in the World | Statista
Amazon slips to third-most valuable brand
Amazon brand strength surges in wake of COVID-19 pandemic
Building Brand Value: Seven Simple Steps... by Turkel, Bruce
Ranked: The Top 100 Most Valuable Brands in 2022
Chart: Google is the World's Most Valuable Brand, with Apple a Close Competitor | Statista
Chart: Amazon Increases Its Brand Value By 56% | Statista
Amazon Tops Retail Brand Rankings, Value Rises Amid Pandemic 04/30/2020
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships: Duncan, Tom, Moriarty, Sandra: 9780786308224: Amazon.com: Books
Amazon reclaims title as USA's most valuable brand, despite losing brand value | Press Release | Brand Finance
Here Are the World's 10 Most Valuable Brands in 2020 - Marketing Charts
Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change: 9781398609853: Skees, Sandy: Books - Amazon.com
Amazon reclaims title of most valuable brand
Chart: The World's Most Valuable Brands 2020 | Statista
Most valuable brands worldwide 2023 | Statista
Amazon reclaims title as USA's most valuable brand, despite losing brand value | Press Release | Brand Finance